OUR STORY

When I arrived in Aotearoa from Bogotá, Colombia, I carried a quiet dream: to build something of my own—something rooted in love, colour, and strength.
That dream became Divine Charm: a handmade jewellery brand for those who dare to be different.
What began as a simple creative outlet slowly became a way of life. Each pair of earrings is made by hand, bead by bead, through hours of detailed embroidery. It’s slow, intentional work — full of care, meaning, and joy.

Divine Charm is more than decoration. It’s expression. It’s mood, memory, confidence. A statement piece that reminds you of who you are—even on the days you forget.

Each design is inspired by feminine resilience, bold energy, and the freedom to be unapologetically yourself. Whether you’re getting ready for a special occasion or simply adding magic to your everyday, these earrings are made to honour your story—and to help you feel confident, beautiful, and uniquely you.

Discover the power of handcrafted jewellery that celebrates your individuality. Wear Divine Charm, and let your style tell your story.

This is my love letter to courage, creativity, and colour— from my hands to your heart.

With love,

Maca
Founder & Maker of Divine Charm